Friday, 1 December 2017

The term mobile application development is used to refer the process that helps develop applications for mobile devices and enterprise/personal mobile assistants. There is no denying the fact that as an entrepreneur, you need business. Enterprise mobility gives you a golden opportunity to do that. There are a number of providers that provide customized solutions for mobile app development services in Kolkata and around, and many entrepreneurs avail services from them to save their valuable time and money. Moreover, it would be a hectic task for the enterprises to hire a team of professionals and provide them advanced tools to get the work done.

Enterprise mobility has become the recent trend and more and more enterprises are looking for customized solutions for their business that can help enhance the profit margin. Here are the few benefits of enterprise mobility solutions for the business processes-

Helps streamline work process-                                                    

Enterprise mobility has the same effect on the enterprises as digital transformation, however, enterprise mobility is the predecessor in technology and more and more enterprises are looking for some sensible solutions for mobile devices. Scope of development is high in mobile app as each and everyone has internet connection and a mobile device to scroll and search whatever in required. Mobile app can help streamline the work process of any enterprise, and if customized, can help entrepreneur get the control of work process even if he’s remotely located. For the entrepreneurs looking for ecommerce application services Kolkata can be the best place where they can get a few service providers that are known for their professional approach and timely project delivery.

Better communication with the staff members-

As an entrepreneur, you might require a tool that helps monitor the activities of your employees and communicate with them according to the requirements. You can use social media platform to communicate, but when it is official communication, it is important to get an official app that is secured and safe.  Yes, customized mobile applications can be used by the enterprises for communication with your staff members and share any important data or information even when the employees are remotely located.

Eases work load and enhances productivity-


No wonder the use of mobile apps have made our life way easier.  Same goes for the enterprises as well. When the employees can work using mobile devices, they can work remotely away from their office. This provides them work flexibility and the can provide instant support to the client at the time of crisis. Thus, enterprise mobility can ease off t6he work load and enhance productivity of any enterprise. 

Tuesday, 21 November 2017




Being a business owner, you must always strive to increase your profit margins. But it is not possible unless you go with the trend and make your business popular on web and mobile devices. There are a number of mobile app development agencies in Kolkata and around that can design customized applications for the enterprises with value-added services.  
There are a number of advantages for the enterprises to plan for mobile app development, and few of the important ones are as listed below-

  • As an enterprise owner, it is important that you must try to build mobile applications keeping the business goal in mind. A mobile app, if designed to satisfy business goals, can help a lot in accelerating business process. These apps are quite helpful in increasing employee’s productivity as the employees can have the freedom to work from a remote location. For example, if you have an iPhone app development company in Kolkata and around, you can hire employees from Nagpur or Chennai. Location should not be a limitation for the right candidates.
  • Customized mobile apps have mane value-added services provided in it that provides high scalability than compared to the other applications.
  • Mobile app gives a facelift to the enterprise and gives market credibility. If your enterprise is available to your customers as mobile app, you can be sure all the loyal customers must be downloading it.
  • Better customer engagement and communication is possible with mobile apps. Your loyal customers can log in to your enterprise’s mobile app and rate the product they have purchased recently and place a review. If they are not satisfied with the product, they can give a feedback and company representative is able to response.
  • The e-commerce platform integrated with your mobile app helps customers buy from your app. Cashless transactions and doorstep deliveries are the two most interesting reasons for the customers to go for shopping through the mobile app. One must not underestimate the need of mobile apps in making our life easier.
  • As most of the transactions are through the mobile applications, many people are using it. This has helped enterprises to reach globally and increase sales.

To conclude, one can aptly say that mobile apps have helped enterprises survive in the competitive market and increase reach. It also helps in getting more customers with referrals from the existing customers. Customers too, can buy products and avail services from their mobile devices no matter where they are. Cashless transactions and hassle-free shopping are the two most important aspects that help in the survival of mobile app development for days to come.     
    


  








Friday, 27 October 2017


Digital revolution helped people become digitally literate in the past few years. Thanks to technological advancements and digital revolution, everyone nowadays is digitally well-connected and well-informed. A mobile phone, tablet or laptop with an internet connection is all you need to connect and gather information. Digital transformation has also helped many enterprises gain good client base and manage official chores proficiently. Many digital transformation agencies in Kolkata and other states have helped in providing digital recognition to many companies and helped them with latest technologies. 

Three important steps in digital transformation

If we follow the step-by-step approach towards digital transformation, we would notice that the first two steps before digital transformation has helped a lot in shifting individuals and enterprises from manual process to digital one. This has helped a lot with better connectivity, better communication and better productivity.

Digital competence- Digital competence means a scope to fit in a digital platform. If there’s any scope for an individual or enterprise to fit in a digital platform, digital transformation becomes easier.

Digital literacy- It is important to educate people about the digital platform. It never took eternity for people to understand gadgets like mobile phones and laptops. Technology is all about adaptability, and the digital literacy can always help individuals and enterprises adopt advanced technologies.

Digital transformation- The final step is digital transformation. Once there is a scope for digital transformation and professionals are trained for digital transformation, it is important to transform the manual process into digital one. Digital transformation helps a lot in enterprise mobility management and enhances productivity. 

Thursday, 5 October 2017


There does exist, a neck to neck competition among the different Smartphone platforms, to stay alive in the rapidly growing mobile market. However, Apple's IOS platform is definitely leading its competitors by the virtue of its astounding features. IPhone is a device which operates on the iPhone platform with certain inbuilt features, which assists in developing some of the outstanding apps which have been downloaded several times by the people from different parts of the world. 

Therefore, developing some custom iPhone apps gives excellent opportunities of earning huge profits. You being a client can select any reputable iPhone apps development company in Kolkata which is capable of providing qualitative apps as per your requirements that give maximum return on investment.

Below are few tips that help you to sort the best company out of the lot. 

Technical expertise – The company should be technically sound and should be acquainted with all the tools and techniques of iPhone like Cocoa framework, Objective C, Xcode, iPhone SDK etc. Also, the developers should have domain expertise to develop apps for different verticals using the techniques.

Experience- the developers should have quality experience in IOS and Mac OS X platforms. Also, you can go to their profile to check their past experience in different domains.  

Developers registered with the iTunes store- ensure that the company with whom you are planning to work should be registered with iTunes store beforehand. This indicates that they are serious about the development of the apps and has developed iPhone apps previously. 

Quick turnaround- Check with the history of a company of delivering the project on a quick turnaround. 

Confidentiality- the Company should follow strict security like NDA platforms so that your project is kept confidential throughout the development process.

Clarity in concept- The company developers should have clarity in understanding different iPhone technologies and the customer’s requirement as well. 

Meets the budget constraints- always opt for the company that gives you an estimation of time and money for the project so that you can check with your budget.

Therefore, following these tips can help you get the best digital transformation solutions for developing iPhone apps for your business. 

Sunday, 24 September 2017


With Deloitte telling us, the average people checking their mobiles within five minutes of their waking up, there is little doubt that mobile is a key force in marketing as well as it plays a key role in e-commerce. Understanding the impacts of mobile commerce in 2017 can prove to be advantageous for B2B vendors as mobile devices will continue evolving depending on how the customers will research, compare and buy. Below are the points that will show the potential impact it could have on your revenue.

The technology giants embracing mobile commerce

Twitter is not the first giant company that is taking advantage of the rising popularity of mobile commerce. Facebook is also secretly with the help of enterprise mobility solution is designing their own payment system which will reportedly be operated through its messenger app. Other giants like PayPal and Amazon have their payment systems in place. Apple has recently launched their apple pay for mobile payment services.

Hence, the mobile payment is quickly paving their way which is truly gaining ground and is leading the online companies.

Why your company should consider mobile commerce too?.

From the stats, we can see that more and more people are using their mobile apps to make payments for the purchase of their product and services. By 2018, more products and services are expected to come into the market of mobile apps. So if you have not designed a mobile app for your company then get the best mobile commerce developments services in Kolkata and develop a customized and user-friendly mobile app for your company.

Not only in India, are people all over the world showing keen interest to make their purchases from their mobile wallet. They are quickly adapting to this new trend of purchase and payment habit to cut down the hassles of shopping

Tuesday, 19 September 2017



Get behind the driver seat of business marketing, and start analyzing every aspect of your marketing strategies. But are you confused as for how to monitor them? Then there is a solution to it, you can get a marketing managements software integrated into your company. This will help you to maintain the details step by step. This software has many benefits that have a positive impact on your business. The best thing about this software is that it keeps the record of every transaction and aspects of the business. Let’s discuss how it benefits the business.

Tracking

The management tracking software works just like a GPRS tracker which has a continuous check on the functionality of the marketing management group. What is the sales figure? What is the amount of profit? What is the stock update? And so on. It even keeps the track of the marketer out in the field which gives the clear picture of the companies over all status.

Better framing of strategies

As it gives the power to evaluate the present scenario of the company, it gives the leader to frame proper strategies to work out the plans systematically. Therefore, it gives the company the scope to formulate plans that can profit the business enterprise.

Evaluating the strength and weaknesses

It puts forward the areas where the company is committing mistake repeatedly and which are the areas where the company is lacking effort. It also puts up the positive or rather strong points of the business that can lead the business ahead of its competitors.

Better control

Because of the detailed tracking the management can have a better control over its work force and over its operational functions.

Hence, there are many companies in Kolkata like MaxMobility who offers to design marketing management software for the businesses depending on the size and requirement of the company.  

Tuesday, 12 September 2017


Smartphone’s have gained huge success for past two decades and its popularity has encouraged the developers to make the device more powerful each year. There are companies who have benefited a lot from the mobile applications such as commercial and industrial. Deploying the application to mobile, users have to face a unique set of challenges and choices. This popularity of transforming digitally has encouraged the digital transformation agency in Kolkata to develop more advanced mobile technologies for better business management.

This content provides a background on the mobile technologies prevailing in the market. The successful mobile applications often include a combination of technology and techniques. This is where a better understanding of mobile landscape is important to business with development services along with proper guidance in this time of accelerating change. The challenge that is faced in this stage is that the mobile technology is mirrored by increasing range of opportunities for the businesses to implement the new and improved process.

 Therefore, there are two main approaches to deliver business solutions over mobiles.

  1. Web - The mobile web has experienced a lot of advances in the past few years. As per the research, one third of the adults are using smart phones and it is assumed that it will increase in the near future. Most of the apps are interlinked with the web connection and the connections are hoped to get better with time.
  2. Mobile apps – Many of the mobile apps are interlinked with the web connection and some are directly deployed to the devices. The apps are highly interactive which is suited to the device. 


Hence, The mobile application development companies in Kolkata are in the mode of developing high-end applications that are compatible with the devices to make it an all in one electronic device through which the customer can do all their work from various locations.

Monday, 14 August 2017

With the arrival of the internet, e-commerce website designs and development matters a lot for the business. The current trend of shopping has made e-commerce popular and a vital component of the business. But, the matter of fact is that there is no shortage of service providers offering the services in the market. Hence, it is idealistic to keep well managed and attractive user interface site where e-commerce development requirements exist. The e-commerce application development is connected to the integration of special software that will help in business management and web page control. End to end development of this application is nothing more than business strategies that target in growing the business.

The cost of e-commerce application development

The cost depends on the facilities and software features that are being availed by the business. The more the size of the site and web traffic the more is the cost. The less the web traffic and fewer features, the lower is the price which also brings down the rank of the website. Not only this, the cost also depends on the number of products the business is trying to sell to its customers. Hence, it can be said that the cost is directly proportionate to the complexity of the website.

Different modes

The resellers gain a lot of profit from the tools that allow expanding a website in manifold directions. The moment the resellers earn a profit, the expansion of business happens in no time. The e-commerce application development services offer an umbrella of tools under varied packages:

Global product content- It is a package of user-friendly product categories, management of the store, adding and deleting items. It also allows accepting payments and dispatching the above-said items. Only the organization of the items is crucial.

Sales and special offers- This consists of ad campaigns, promo materials, and setting up of an auto responder and sends newsletters.

Additional support- Allows the use of videos, pictures and several other applications.
In this ever changing market, the service providers come up with different applications which help in adaptation, upgrade and updates.  Hence, the company should choose the one that offers seamless development in website whenever required.

Friday, 4 August 2017


Digital transformation is related to the change associated with the applications of digital technology in every aspect of human society. It is considered to be the third stage of accepting digital technology which comes after digital competence- digital literacy- digital transformation. The latter stage indicates to enable new types of innovation and creativity in this particular domain instead of enhancing the traditional methods. Digital transformation solutions enable to connect the modern powerful devices with a high connectivity to the online world that has made life easy for the customers.

It has been more than 30years that computer has been introduced to the business world. But, now the computers technology are slowly implemented in the mobiles to evolve faster connectivity with the digital word As digital transformation has become inevitable more and more C-level corporations has started focusing on this third stage of digital technology. The transformation has made it believable that without this the companies will lead to extinction.

Marketing, sales, manufacturing, finance process etc everything should be digitized in order to complete the transformation in every aspect of the business. This gives an access to work everywhere anytime with a broader and faster communication. Hence, this enables to enhance the performance and efficiency of the organization.

As e-commerce is a part of digitization, the e-commerce app development company in Kolkata is focusing on grabbing the benefit of complete digitization in the digital market. The complete process is well planned and is followed step by step.

Every organization has its own DNA and characteristics. So the journey should be tailored as per the business model of the organization. Any change in the organization first impacts the internal resources so the transformation should be implemented gradually and in a planned set of strategies to get the ultimate success in implementing the process.

Friday, 30 June 2017

There are a number of things to sort out after you have had developed a proper app.And there are a number of things a developer has to take care of before they actually set foot in the development zone. Mobile commerce development services in Kolkata are one such thing.No smartphone or no app ever has been developed without the percussion of a mobile app development services company.
1. After a smartphone app reaches the users, are they compelled to use it?
A successful app is never denoted by the number of its downloads. People download apps and keep the apps with them. Most of them do not actually turn into active users. When users are induced to frequent their app visits, few times in a week or on a regular basis, then the app can be called successful. The number of times, users use your app in a week, signify its success.
2. Is developing an app for IOS same as making an Android app?
IOS and Android are two different operating systems that are meant to work with mobile commerce development services in Kolkata. There can never be a single app made, that can suit both of these operating systems. It is only on the native development platform can we ensure that the advantages of both the features are accessible to the end user on every OS.
3. What is the meter on whether the app is performing or not?
Mobile analytics happens to be an incredible help to understand the insights of any application. Though, only the information of analytics will not be of any help to you, if you do not have sense of the loopholes in the application with view to your information.
Yet another thing you can do is plan to get the salesforce tracking solution systems worked out through a mobile app. Any mobile app can actually help you sort out the needs and issues of the hour. You will have to get yourapp listed out in terms of priorities, if you need to stay on the game. Investing your time and improving the craft is yet another way of benefiting through time management in app development.