With Deloitte telling us, the average people checking their mobiles within five minutes of their waking up, there is little doubt that mobile is a key force in marketing as well as it plays a key role in e-commerce. Understanding the impacts of mobile commerce in 2017 can prove to be advantageous for B2B vendors as mobile devices will continue evolving depending on how the customers will research, compare and buy. Below are the points that will show the potential impact it could have on your revenue.

The technology giants embracing mobile commerce

Twitter is not the first giant company that is taking advantage of the rising popularity of mobile commerce. Facebook is also secretly with the help of enterprise mobility solution is designing their own payment system which will reportedly be operated through its messenger app. Other giants like PayPal and Amazon have their payment systems in place. Apple has recently launched their apple pay for mobile payment services.

Hence, the mobile payment is quickly paving their way which is truly gaining ground and is leading the online companies.

Why your company should consider mobile commerce too?.

From the stats, we can see that more and more people are using their mobile apps to make payments for the purchase of their product and services. By 2018, more products and services are expected to come into the market of mobile apps. So if you have not designed a mobile app for your company then get the best mobile commerce developments services in Kolkata and develop a customized and user-friendly mobile app for your company.

Not only in India, are people all over the world showing keen interest to make their purchases from their mobile wallet. They are quickly adapting to this new trend of purchase and payment habit to cut down the hassles of shopping

Get behind the driver seat of business marketing, and start analyzing every aspect of your marketing strategies. But are you confused as for how to monitor them? Then there is a solution to it, you can get a marketing managements software integrated into your company. This will help you to maintain the details step by step. This software has many benefits that have a positive impact on your business. The best thing about this software is that it keeps the record of every transaction and aspects of the business. Let’s discuss how it benefits the business.

Tracking

The management tracking software works just like a GPRS tracker which has a continuous check on the functionality of the marketing management group. What is the sales figure? What is the amount of profit? What is the stock update? And so on. It even keeps the track of the marketer out in the field which gives the clear picture of the companies over all status.

Better framing of strategies

As it gives the power to evaluate the present scenario of the company, it gives the leader to frame proper strategies to work out the plans systematically. Therefore, it gives the company the scope to formulate plans that can profit the business enterprise.

Evaluating the strength and weaknesses

It puts forward the areas where the company is committing mistake repeatedly and which are the areas where the company is lacking effort. It also puts up the positive or rather strong points of the business that can lead the business ahead of its competitors.

Better control

Because of the detailed tracking the management can have a better control over its work force and over its operational functions.

Hence, there are many companies in Kolkata like MaxMobility who offers to design marketing management software for the businesses depending on the size and requirement of the company.  

1. Web - The mobile web has experienced a lot of advances in the past few years. As per the research, one third of the adults are using smart phones and it is assumed that it will increase in the near future. Most of the apps are interlinked with the web connection and the connections are hoped to get better with time.
2. Mobile apps – Many of the mobile apps are interlinked with the web connection and some are directly deployed to the devices. The apps are highly interactive which is suited to the device.