Friday, 3 August 2018

Mobile Apps Help your Business to Grow

23:43 app development , app development company in Kolkata 0 Comments
With the advent of smartphones and digital marketing, mobile apps have emerged as an effective tool for business promotion. More and more companies today, irrespective of their brand size, are launching business apps. Mobile apps can help to increase an organization’s sales and revenue figures.


There are plenty of business benefits of using mobile apps. The most common are:


  • Higher Brand Recall:


When a user has installed a business app, they are constantly seeing the brand logo on their phone screens. This helps to increase brand recognition. When a mobile app development company in Kolkata custom makes an app for a business, the aim is to get more brand visibility. When the user is seeing an app every day on their phone, it helps to keep the brand always on top of the mind of their consumer. This improves brand recall factor. During the time of making a purchase, they are more likely to choose that brand.

  • Communication Tool


A mobile app is direct connects between the brand and the consumer. Push notifications from the app can act as a communication channel for the brand. In this age of Smartphone’s, consumers are always glued to their phone. Brands can share any information with their consumers anytime they want. Any message delivered by a mobile app is quick and effective.

  • Operational Efficiency


Many business organizations are using mobile apps to optimize their operational tasks and sales process. Mobile sales force automation software is an ideal example. This kind of in-house business app helps to automate and execute all the manual tasks of a sales process. A mobile app for sales force automation enables sales managers to monitor all their field sales agents with GPS location tracking. This improves productivity.

  • Marketing Tool


The notifications sent by a mobile app can also be used by brands as a means of promotion. They can use it to inform users about any new product information or discount offers. The mobile apps can also be integrated with social media like Facebook, Instagram, and more. For example in a photo editing app, users can share the image on social media. This helps to increase brand awareness among the social followers, thus, giving the brand free publicity.

  • Customer Loyalty Programs


Mobile apps can help a business to build strong brand loyalty. One way to encourage more users to download a business app is to offer special reward points to app users. For example, a brand may offer an exclusive discount to those users who make a purchase using the mobile app. This tactic can help to make an app popular among the consumers. This can lead to brand loyalty.

  • Improved Customer Experience

Mobile apps help consumers to get in contact with a brand easily in times of need. In matters of product delivery, an app lets you track your order through GPS. Certain apps also come with a real-time chat feature. This allows customers to talk to a brand representative about any problems they are facing. User complaints can be addressed swiftly and the problem is solved in a timely manner. This improves the customer experience.
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Tuesday, 5 June 2018

Foolproof Formula about Sales Force Automation Mobile App

01:11 app development , app development company in Kolkata 0 Comments
Every one of us knows that a sales operation division present within a business which helps in ensuring the effectiveness and efficiency of a company’s sales. The sales team is being supported by the sales operations by evaluating, creating and optimizing datasets and other sales application.

Employees who work in the sales operation often oversee business analytics, manage sales administration, strategizes planning, and enables direct sales force. There are many companies who have taken this step in forming a sales operation department so as to stay competitive in the market.


But if we look closely and imagine that in a typical day the work of a salesperson includes hundreds of work such as attaining dozens of phone calls, sending invoices/proposals, hours of gathering data on new leads and frequent follow-ups with the sales operating department, all of these workers are essential which needs to be done on an immediate basis. One of the major problems arises when the amount of unproductive time gets spent on these day to day activities these creates a problem for the sales head to keep a perfect watch on whether they are achieving any targets or not.
The sales force automation mobile app is a software application gets synchronized with the overall workforce across several departments, thus helping the process go easily without any further errors. Sales Force Automation helps in shouldering all the responsibilities in culminating sales deals, quicker ROl. and reducing sales cycle time. It is one of the powerful tools that help in reducing the administrative efforts.

As technological advancements are shifting from traditional ways to the mobile-based application the same thing goes for the SFA as it shifted to the mobile application with a goal in achieving simplified infrastructure requirements, reducing costs and making implementation easier than what it was before. The SFA (Sales Force Automation) mobile app targets in strengthening the traditional SFA software by giving the field force team improved and flexible communications with the supervisors and the company’s sales head.

Max Mobility is an innovative technology company which helps different organizations to get along with today’s digital wave with enterprise mobility, cloud and web applications and digital marketing plus one of the best mobile app development company in Kolkata. After understanding the critical problems faced by the sales head and sales team they have developed an ultimate Sales Force Automation platform which will work on windows, android, and IOS platforms.  GoSales is a Sales Force Automation mobile application which ensures in satisfying customers by setting up optimal processes with perfect use of data and reliable analytics enhancing all over the efficiency of the Sales teams by offering an integrated package for

  • Automation of order management
  • Integration of digital catalogues and brochures
  • Enabling GST compliant invoice printing
  • Real-time lead tracking software module
  • Better planning with Pre Journey Plans
  • Recording accurate survey data
  • Domain-specific customization platform support
  • The strong customer support system

GoSales is the turnkey and all in one exhaustive solution that helps in catering various requirements of organizations present in India. 

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Wednesday, 18 April 2018

Need of Sales Force Automation in Business

00:31 app development , app development company in Kolkata 1 Comments
A sales force automation app is used by businesses to run their sales tasks in a completely automated way. Traditionally time-consuming tasks like inventory management, keeping a detailed record of all customer interactions, maintaining order records and tracking has all been made easier with the aid of sales force automation apps.


Each business is different. Every office follows a separate set of instructions. Hence, what works for one company may not work for others. Businesses can contact any app development company in Kolkata if they are interested in building a custom-made app for their business only.

In the traditional sales approach, sales agents would spend their day going from meeting to meeting with various clients. But in the modern digital world, this old way has changed. Today, sales agents can process orders instantly, keep notes about specific customer demands, and check order history – all of this online through a sales force automation app.

The benefits of using these SFA (sales force automation) apps for a business include:


  • Easy Reporting

Sales are all about numbers and market figures. To understand how well a product is doing in the market, it is vital to know the numbers of products sold. Sales managers spend much of their time drafting up sales reports. With an SFA app, it can auto-generate all the sales numbers during a given time period. The software also suggests where improvements can be made for the coming period. With the help of such detailed sales reports, business managers can make up future plans easily.

  • Better Productivity

When an app development company in Kolkata is asked to make a custom SFA app, it can add many useful features that help to increase productivity working through the app. Employees can easily save time by using an SFA app in their daily tasks. Orders, payments, exchanges and returns can be tracked without any hassle through a sales force automation app. Invoices and receipts can be generated automatically through the system. This results in a higher productivity among the employees.

  • Sales Forecasting 

An effective SFA app allows sales managers to learn more about the customer behavior, current market trends, past and present sales patterns. This type of information enables market analysts to make a sales forecast. The sales team can make up future strategies based on these projections.  

  • Employee Evaluation

With the SFA app, managers find it easier to make quick and efficient reports. While this is true for making sales performance reports, the automated system also helps in making accurate reports for employee evaluation. With the SFA software having access to all the information pertaining to every sales task done, it is easier for managers to make the employee evaluation reports. With the information being auto-generated, there is minimal chance of any human errors being made. This is useful for the HR departments when appraisals and incentives are being decided.

  • Improved Customer Service

Sales force automation is also an integral part of customer relationship management programs. By having all information like order details and customer records stored in the automated system, it improves the customer experience by reducing response time.
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Sunday, 25 February 2018

Why should you use SFA for business?

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We do business in an age of high competition, where most of our competitors have adopted to up-to-date technology and tools. Their employees, especially sales peoples, are supplied with detailed customer and product info which enable them to offer highest levels of customer service. So what is your option here? Nothing else, sales force automation (SFA), to supply your employees with similar weapons as your competitors.

Salesforce automation includes the automation of your sales related processes by increasing coordination among your sales peoples and between sales peoples and management. It is considered now as one of the vital requirement for business success. There are plenty of SFA software available for specific and general SFA purposes. There specific sales force automation systems which handle only sales related processes and systems integrated with Customer Relationship Management (CRM) systems, which handle almost all business-related processes. And also there are installable software and on-demand software.

Salesforce automation offers many advantages to businesses, irrespective of industry or company type. The general advantages include increased productivity, higher levels of customer service, resourceful database customer details and enhanced communication methods. We can other benefits into three main classes as those for salespersons, sales managers and for marketing managers or company management. The number and level of benefits that one gets depend on the type, objective and quality of the system he/she uses.

The advantages that sales force automation offer to sales people include relieve from paper works such as report preparation, sales order writing, etc as all these things are replaced by computer forms, visually enhanced and more detail product catalogs which let them better present customers, saving time for report preparation and delivery as most SFA systems are capable of automated report generation and delivery, more detailed customer info which enables sales peoples to better communicate customers, reduced need for frequent seminars and meetings, automated sales lead generation, better communication with management and team members, enhanced mobility - on demand systems allow you to access the system from anywhere in the world. 

The advantages that sales force automation systems offer to sales managers include easy-to-understand reports on sales activities, automated lead routing, effective sales territory and team management, fast discount approvals, online salesperson or customer counseling, better planning or customization of sales processes based on near real-time data, easy market research, and more. Company management benefit from cutting down on vital costs involved in paper works and manual data transactions, better co-operation between different company departments, getting swift and accurate feedbacks, planning better marketing plans, etc.

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